Get Seen By More Customers in 2021
As we all know it’s been a tough year for many businesses, especially on the high street due to reduced footfall and a crowded marketplace. It’s important you do everything you can to attract new customers and give your business a boost this year. We’re going to show you 4 ways you can get seen by more customers in 2021.
Make a Good First Impression with Your External Signage
When it comes to your external signage, first impression matter. The outside of your building if the first thing a customer sees, so it’s important your signage is high quality and on-brand as 68% of customers believe that a business’ signage reflects the quality of its products or services.
If you really want to stand out from your competitors, illuminated signs are always visually impressive. The use of lighting not only makes your signage look high quality, but will help your signage get noticed by customers, especially on those darker days.
There are many different types of external signage out there that t can be hard to know which type is best for your business. Always speak to an expert as they will talk you through the different options to ensure the best fit for your business and budget.
Get Seen on the Go with Vehicle Graphics
Vehicle graphics are a cost-effective way to advertise your business, brand message and services on the go. Whether you have one vehicle or an entire fleet, you could be reaching thousands of potential new customers every day.
Whether you’re commuting to the office or driving to see clients, you’re advertising your business to your target audience every day both locally and nationally. When your vehicle is parked up, you can position it to ensure your brand message is in view of passing cars and neighbouring businesses.
It can take on average, 5 to 7 times for a person to remember your brand which is why vehicle graphics are so important. If your local target audience sees your vans on a daily basis, it will help to build brand recognition and higher levels of engagement resulting in new customers!
Catch Customers Attention with Window Graphics
Windows are everywhere, especially when it comes to the high street. 99% of shop fronts have large windows spanging the full length of the building so why not use them to your advantage. Window graphics are a great way of catching the attention of passing customers, especially if they are bold and colourful.
There are many different advantages to window graphics including:
- Drawing attention to unmissable sales or promotions
- Adverting your business and brand on a daily basis to a local audience
- Reinforcing key brand messages
- Directing and informing customers of basic information. E.g. shop opening times or which entrance to use.
- Creating privacy
With so many benefits, window graphics are an excellent way of enhancing the face of your business and attracting new customers.
Fill Customers with Confidence Through Strong Internal Branding
Internal branding is a great way of informing, engaging and inspiring staff members as well as potential customers.
With the correct, high-quality internal branding, your business can really stand out from the crowd. In an office, branding can remind your staff who they work for and what you stand for, as well as boosting the teams moral and overall wellbeing.
For visitors, strong branding will not only help to create a good first impression, but it will also give them confidence that they are in the right place. Internal branding can be as bold as installing illuminating company logos, or as simplistic as door or wall signs to direct visitors to different parts of your premises.
Thank your ready our latest blog! If you need help getting seen by more customers in 2021, De-Signs is here to help. Please don’t hesitate to get in touch with our friendly design team on 01423 873 555, they can help you create eye-catching, on-brand signage that meets your needs and fits your budget.