The Ultimate Guide to Event Signage

There are lots of things to think about when getting ready for an event or exhibition. Something that should be at the top of your to do list is your signage. Eye-catching, on-brand signage can help advertise your business, attract more customers to your stand and help you and your team sell more. To help you choose the right signage solution for your next event, we’ve put together the ultimate guide to event signage.

Event/Exhibition Displays

If you’re exhibiting at a trade show or event, erecting a custom booth or display stand should be your top priority. Your stand is your businesses hub, the place potential customers can go to discover more about your business, services, or products.

When creating signage for your booth/stand, it’s important to create a memorable design with stunning graphics to make your business stand out from the crowd.

It’s always worth speaking to on expert about the design and supply of your signage. They can ensure the signage is a perfect fit your stand, is durable, so can be used time and time again, but most importantly, is on-brand and eye-catching.


Banners are a must have in any event signage strategy. There are a number of different types of banners you can choose from including, roller banners, vinyl banners, outdoor pole banners and feather banners, to name just a few. Banners are a create way to advertise additional information, key services, or marketing messages to potential customers.
Some banners, such as roller banners, can be easily moved meaning they can be set up in multiple locations throughout the day. They are also easy to set up and dismantle making they a cost-effective type of signage that you can reuse time and time again.

Floor Graphics

If you’re short on space, consider utilising floor graphics. They are a great for event flow but can also add some much-needed colour and decorative flair to a space. Floor graphics can also be used as another sponsorship or branding opportunity. Make sure your floor graphics are durable as they will see a lot of foot traffic throughout an event, so you want them to last.

Social Media Photo Zone

If you’re looking to do something a little different with your event signage, why not create a social media photo zone? The advantage of this type of signage is it creates a potential sponsorship opportunity and is a great way of engaging attendees.
Just make sure that your social media photo zone has your logo, brand colours, related hashtags and handles clearly displayed to maximise brand advertisement.

Directional Signage

For larger events, directional signage is a must have. It helps to manage the flow of traffic and helps attendees navigate the space. Not only can directional signage be practical, but it’s another chance for you to showcase your creative side through design, colour and even the names on the signage.

Flexi Stands

If you have a stand at an event or exhibition, you will often be given a ‘plot’ with a specific measurement. This ‘plot’ can vary in size, often limiting the ability to erect large structures. If you want an easy signage solution that can adapt to different spaces, them a flexi stand is ideal.
These flexible display stands are very adaptable. The modular design allows you to begin with a single stand and then add additional units if needed, to create a larger, bespoke display. They often consist of separate stands and panels with smaller joining panels which can flex and bend, enabling the stand to be positioned in many different configurations.

If you need help with event or exhibition signage, get in touch with the De-Sign design team. Our specialist designers can help you create on-brand, eye-catching event signage that will get you seen my more customers. Tel: 01423 873 555 or get a Quick Quote