How to Create Great Exhibition Signage
With trade shows and exhibitions making a return in 2021, creating great exhibition signage is a must. There is a lot of competition to get the attention of potential customers which is why your signage needs to be on point. We’re going to tell you how to create great exhibition signage that will get you seen by more customers.
One Message at a Time
When exhibiting, it’s tempting to advertise as much information as possible on your signage, but this can be overwhelming and confusing for customers. Think about what you’re trying to achieve from exhibiting and hone in on one or two key marketing messages.
Your key marketing message should be as short and sweet as possible. Once you have decided which message will be on your signage, strip back any additional copy or text. It will not only ready better but will also improve the design and look of your exhibition signage.
Readability is Key
All signage you create for your business needs to be readable, but when you’re creating signage for an exhibition stand, attendees need to be able to spot your brand from a distance, making readability even more vital.
To ensure your sign is clear and easy to read, even from a distance, make sure to use contrasting colours for your text, imagery, and background. Make sure you’re using a simple font that is big enough to read.
Any signage you create needs to be readable, but for event signage that needs to be seen from long across the room, creating legible signage is even more vital. Think about contrasting colours for text and imagery, and ensure you use a big enough font so your signage can be read from a further distance.
Communicating with Colour
Using colour within your exhibition signage is a great way to get you seen by potential customers. Colour can help you highlight key areas of your stand and key marketing messengers on your signage. Make sure the colours you use on your exhibition signage are on-brand. Don’t be tempted to use multiple colours that don’t relate to your businesses branding, it can look make your signage look overly busy.
A picture is worth a thousand words, so including imagery on your signage can really help you to sell your products, services or key marketing messages. Make sure to use high quality images that are sharp, anything less will do more harm than good.
Think Outside the Box
There are usually hundreds, if not thousands of other businesses who are also exhibiting at trade shows or events. With so many different businesses trying to grab the attention of attendees, it’s important that you stand out from the crowd. Try thinking outside the box when it comes to your signage.
Set up your stand is a slightly different way or do some creative with the shape of your signage. By doing something a little differently to everyone else, it will give your business the edge over your competitors. It’s also a brilliant talking point that will not only help draw more people to your stand but make your brand more memorable.
If you need help creating great exhibition signage that will help you stand out from the crowd, get in touch with the design team today. Tel: 01423 873 555 or get a Quick Quote