Increase Your Brand Awareness in 2022 with Custom Signage

A goal that is usually part of every businesses marketing strategy is increasing their brand awareness. The more people that know about your brand, the more customers you will attract. Part of your 2022 strategy for increasing your brand awareness should be your signage and here’s why.

Attract More Customers with Quality External Signage

Whether you have a shop or office, when new customers visit your premises for the first time, your external signage is one of the first things they will see. This is why it’s so important to get it right.

Nearly 76% of consumers, that’s 8 in 10, say they have entered a store or business that they have never visited before based simply on its sign.

The higher quality and on-brand your signage is, the more customers you will potential attract.

Being creating with size, colour and design can also help catch the eye of passers-by and help your business stand out from competitors.

Get Seen Even When You’re on the Go

Vehicle graphics are a cost-effective way to advertise your business, brand message and services on the go.

Whether you have one vehicle or an entire fleet, you could be reaching thousands of potential new customers every day.

Vehicle graphics aren’t just a tool for people in certain industries such as trades. No matter what you do, whether an IT Expert or Dog Walker, your vehicle is another opportunity for boosting your brand awareness.

Some people opt for full vehicle wraps, playing with colour, imagery, and graphics to achieve a truly eye-catching design. Others, most of whom use their vehicle for business and personal use, opt for a simpler design that includes their logo and contact information.

Get People Talking About Your Brand

Word of mouth is still one of the best ways to boost brand awareness, it’s important to get your customers talking about your business and sharing their positive experiences with friends and family.

A great way to get your business seen by more people, especially on social media is creating an ‘Instagrammable’ moment, something that is visually attractive or interesting and lends itself to being photographed and posted on social media.

One way you could do this is with a bright, playful window display created through on-brand window graphics. Imagine thousands of people stood in front of your business taking pictures that would later be shared to thousands of potential customers on social media.

Showcase Your Brand Ethos and Core Messages

Boosting your brand awareness isn’t just about advertising your services or products, it’s also about showcasing your brand ethos and core messages.

Adding inspirational quotes, a visual timeline of the businesses journey so far or your brand logo throughout your premises, is a great way of informing, engaging and inspiring staff members as well as potential customers.

With the correct, high-quality internal branding, your business can make a real impact on how people see your brand. If a potential customer sees that your brand values align with their own, they’re far more likely to work with you or buy your products.

Thank your ready our latest blog! If you need help boosting your brand awareness in 2022, De-Signs is here to help. Please don’t hesitate to get in touch with our friendly design team on 01423 873 555, they can help you create eye-catching, on-brand signage that meets your needs and fits your budget.