Signage Checklist for Reopening Your Business After Covid-19
With the Government road map now in place, businesses will be looking to reopen their doors over the coming weeks. It’s been a tough start to the year for many which is why it’s more important than ever to make a great first impression when businesses do reopen. We’ve put together a ‘Signage Checklist for Reopening Your Business After Covid-19’ to give businesses the best chance possible of attracting customers back through their doors.
Get Noticed with External Signage
Your external signage is one of the first things potential customers will see, which is why it’s so important to get it right. First impressions matter, so if your external signage is looking a little tired or isn’t reflecting your digital brand, customers are less likely to buy from you.
One of the most important elements of your external signage to get right is your fascia signage. A shop fascia is what helps you get seen and stand out from competitors but, it’s also what your customers judge you on first. 68% of customers believe that a business’ signage reflects the quality of its products or services so if yours isn’t up to scratch, you could be missing out on new customers.
Get the Word Out with a Bold Banner
If you’re looking to shout about your business reopening to passers-by, why not do it with a bright, eye- catching banner? Banners are a great way of advertising key messages, new products, events, or in this case, the reopening of your business. It’s a cost-effective way of getting the message out to a local audience without having to drastically change other elements of your signage.
Keep Your Customers Safe
Although many businesses will be reopening their doors, a certain number of restricts will remain in place to keep customers and staff members safe. Help your customers shop with confidence with social distancing signage.
Well thought out social distancing signage can do its job without taking away from your businesses internal branding or interiors. Bright yet simple floor stickers can help customers navigate your premises while sticking to the rules. Why not add on brand, window stickers or set up A-Boards outside key entrances to information customers of your social distancing practises.
Within offices, restaurants, cafes or any business where staff and/or customers are in close proximity, make sure protective screens are in place. There are many different styles, shapes and sizes which is why it’s important to install safety screens that fit the space rather than hinder it.
Refresh Your Interiors with Internal Signage
It’s really important to create a welcoming environment for your customers when your business reopens. Over the years, interiors can start to look tired and out of date as marks on the walls appear or your colour scheme no longer fits your brand.
A great way of refreshing our businesses interiors without spending a fortune is with internal signage. Whether you’re looking to add a splash of colour with an abstract design, add imagery of local scenes or add your logo to an empty wall, wall graphics and fabric frame systems can enhance the space overnight. Internal signage comes in all shapes and sizes and should always be designed to fit the space perfectly.
Create an ‘Instagrammable’ Moment
Every business wants their customers to rave about them on social media, telling friends and families about their positive experience. A great way to encourage customers to shout about your business for you is by creating an ‘Instagrammable’ moment.
For those of you who don’t know, an ‘Instagrammable’ moment is something that is visually attractive or interesting that it lends itself to being photographed and posted on social media. Many people have flocked to specific locations, restaurants, cafes or shops after seeing pictures their friends and family have shared on social media.
One way you could do this is with a bright, playful window display created through on-brand window graphics. Imagine thousands of people stood in front of your business taking pictures that would later be shared to thousands of potential customers on social media. It’s a no brainer!
Thank your reading our latest blog! If you need with signage before your doors reopen, please don’t hesitate to get in touch with our friendly design team on 01423 873 555. They can help you create eye-catching, on-brand signage that meets your needs and fits your budget.
