Signage Roadmap, Everything You Need to Know
Although we’re moving more towards a world of digital advertising and online shopping, physical signage is still one of the most important marketing strategies for a brick-and-mortar business to help attract new customers.
Signage can come in all shapes and sizes which is why it can be hard to know which type of signage is the right fit for your business and marketing goals. To help you get the most out of your signage, we’ve put together our very own signage roadmap, telling your everything you need to know.
Always Consider the Why
When deciding on the right signage solution for your business, it’s really important to consider your why. Why are you wanting signage in the first place? Is it to try and get your business noticed by a local audience, help grow your brand awareness, advertise a new product or perhaps, improve staff productivity?
Your why will determine the type of signage that best fits your needs as well as helping you to decide on things like size, key messages and placement.
Type of Signage
The type of signage you want for your business should reflect the company’s ethos and brand. It should also deliver on its key objectives; maximising visibility to help advertise and market the business.
A Fascia sign placed on a shop front will help establish a clear link between it and the business as well as helping to attract customers through the door. Another example could be eye catching vehicle graphics, they are a great way of advertising your businesses to thousands of people on the go!
There are so many different types of signage out there it can be hard to know which type to settle on. Do your research before committing to the design, or better yet, speak to an expert!
Location, Location, Location
Location is key when choosing signage for your business and should be one of the first things you consider. If your sign is going to be placed on a busy high street for example, it’s vital to make sure it stands out and can be seen from a distance. Creating something that is hard to read or too small in this context isn’t going to help you get noticed by potential customers.
Looking the intended location for your sign should give you an idea of the right size and if you’re still unsure, have a look at neighbouring businesses for inspiration.
Always put yourself in your customers shoes. Take time to stand outside your shop front or walk the space to see what they see. Think about your customer’s journey through your office or shop and consider where they are most likely to see your signage.
Size Vs Design
The size of your signage will affect the design as you’ll always have a limited amount of space. Prioritise your key message and company name then determine how readable that is from a distance. If you have any space left, start to add additional information that you think your customers need to know. This could be contact information or your website address.
Just remember, less is more. Successful signage should communicate a message concisely. The message should be conveyed in as few words as possible to your target audience. Crowding your sign with too many words or lines of text makes it harder to read from a distance resulting in a missed marketing opportunity.
Quality is Key
Customers believe that a business’ signage reflects the quality of its products or services which is why it’s so important to purchase quality signage.
It can be hard to know what ‘quality’ signage looks like, especially if you’re buying online why is why we’d always recommend speaking to an expert. An experienced sign maker will ensure your signage is made from strong, sturdy, high quality materials that can withstand the elements. Quality signage will not only reflect well on your business, but it will last and last, saving you money in the long run.
Thank your reading our latest blog! If you need help or advice with your signage, don’t hesitate to get in touch with our friendly design team on 01423 873 555, they can help you create eye-catching, on-brand signage that meets your needs and fits your budget.
