Top 6 Signage Tip and Tricks
Signage is one of the best ways to increase your brand awareness, attract new customers and advertise your brand message. To help you choose the best signage for your businesses, we’ve put together 6 signage tips and tricks.
Less is More
When it comes to signage, less really is more. Successful signage should communicate a message concisely. The message should be conveyed in as few words as possible to your target audience. Crowding your sign with too many words or lines of text makes it harder to read from a distance resulting in a missed marketing opportunity.
The Background Can Make or Break a Sign
When choosing a background for your signage, don’t use anything that will make it difficult to focus on the main message. Black contrasts well with any light colour, and white works well with colours having a dark value. The greater the contrast, the more legible text is from a distance. Colours that are closer together like a green letter against a royal blue background won’t contrast as well and therefore will be more difficult to read.
Location, Location, Location
Location is key when choosing signage for your business and should be one of the first things you consider. If you want your signage to be seen by more people, take the time to walk through the space and put yourself in your customer’s shoes. Think about your customer’s journey through your office or shop and where they are most likely to see your signage. That might be behind reception, in the meeting room, or the stairwell.
Quality is Key
When choosing signage for your business, it’s important to always buy quality, mainly being what material your signage is made from. If it’s signage for the exterior or your building for example, always make sure your signage is weatherproof and properly installed. Not only does quality signage reflect well on your business, but it will last and last, saving you money in the long run.
Small signs in busy places are so often not seen by people. Even directional signs can be invisible if too small. Think about your message and where your sign will be located, this will often dictate how big your sign needs to be.
Avoid Information Overload
Your sign is seen often seen for just seconds, so it’s important to avoid information overload. When designing your signage, think carefully about what you want it to say. Focus on one key message and make it compelling, and readable, this will make your signage more effective.